ASP.NET has lots of "out of the box" features that make the display of data easy, including pageable GridViews and DataGrids with little or no code. But the stock paging mechanism uses javascript to cause the postback, and the url of the new "page" doesn't change. This is not "SEO friendly", because the Googlebot and other search engine crawlers click on the links, and see the result as a page they've already requested, so it doesn't get indexed.
