HTML email newsletters are a win-win for publishers and readers. Publishers can track rates for email opens, pass-throughs, and click-throughs to measure reader interest. Readers get information laid out like Web pages which is (in theory) much easier to scan and navigate than a top-down plain text email. For programmers, however, coding HTML email newsletters can be a mixed bag of joy, misery, and pain. The biggest misery is that some email software programs slice your precious code into their overly elaborate and inscrutable HTML formats and CSS styles.
